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| - drafting and selection - letter "O" of slogan correlated with the ring's gem(watch). Color: Marker Pen RP6, PB76(77), 48. Media: Hand drafting or Sketching. Notion: a series of posters. with "love", "good", "party on",orchid finger, etc. showing that how to wear, why wear, when and who will choose this. An advertisement for the piece of jewelry, represent its unique quality. Final layout:  - I LOVE THE RING! -  - SO OUTSTANDING! -  - hey! Party On!!! - post everywhere! Buildings, signboard, magazine, etc. Sorry for that I didn't scan the posters. Thanks for viewing.(^-^)y |
Saturday, September 18, 2010
Branding! 【Final】
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Hi Ding, my name is Sara and I am in most of your classes =) I will come introduce myself in person next week again, but I will be commenting on your posts for the semester!
ReplyDeleteI was really intrigued by how you chose to incorporate sign language into your project. I think you're onto something with this idea.. The "gestures" campaign comes off as emotional, and is open for a wide variety of interpretations by the various viewers. This could be good, but also confusing as to exactly what it is your ads are promoting.
I think the "Love" and "Party On" ads are successful at suggesting to the consumer a type of lifestyle and affection for life, as well as the watch-ring. The bright, neon colors juxtaposed onto a black and white, simple sketch are very eye-catching and intriguing! Good job with that.
Id say its a pretty solid idea, but I think it could have used a little bit more clarity. The "Outstanding" ad is the most unclear, and this may be a translation barrier. You are suggesting that the ring is outstanding? Or that life is outstanding because I have this cool ring? This is what I mean by the ads being a little unclear.
I took an international advertising course in undergrad and am well aware of the more subtle advertising approach in asian countries. This reminds me of some of that work that I studied and can understand and assume from your ads what you are trying to convey.
All of these questions of mine could probably be answered if you included a little bit of smaller text at the bottom saying a thing or two about the actual watch product..
Aside from all that, your sketches and digital work are beautiful! I cant wait to see more of those in the future!